While the number of Viaplay subscribers significantly increased since the international expansion and passed the seven-million-mark at the end of 2022, the amount declined for the first time in the second quarter of 2023. By the fourth quarter of 2024, roughly 6.35 million people subscribed to the streaming service. Following the loss of its subscriber base, the Swedish video-on-demand platform, owned by the Viaplay Group (formerly Nordic Entertainment Group), announced to downsize its international operations.
Number of Viaplay subscribers from 1st quarter 2022 to 4th quarter 2024, by region
(in 1,000s)
Characteristic
Core operation
Non-core operations
Q4 2024
4,757
1,590
Q3 2024
4,764
1,545
Q2 2024
4,710
1,484
Q1 2024
4,850
1,624
Q4 2023
4,843
1,659
Q3 2023
5,013
1,651
Q2 2023
4,952
1,679
Q1 2023
6,022
1,621
Q4 2022
5,876
1,443
Q3 2022
5,302
1,126
Q2 2022
4,938
611
Q1 2022
4,424
359
02,0004,0006,0008,00010,000
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Viaplay Group. (February 20, 2025). Number of Viaplay subscribers from 1st quarter 2022 to 4th quarter 2024, by region (in 1,000s) [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/
Viaplay Group. "Number of Viaplay subscribers from 1st quarter 2022 to 4th quarter 2024, by region (in 1,000s)." Chart. February 20, 2025. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/
Viaplay Group. (2025). Number of Viaplay subscribers from 1st quarter 2022 to 4th quarter 2024, by region (in 1,000s). Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/
Viaplay Group. "Number of Viaplay Subscribers from 1st Quarter 2022 to 4th Quarter 2024, by Region (in 1,000s)." Statista, Statista Inc., 20 Feb 2025, https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/
Viaplay Group, Number of Viaplay subscribers from 1st quarter 2022 to 4th quarter 2024, by region (in 1,000s) Statista, https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/ (last visited May 04, 2025)
Number of Viaplay subscribers from 1st quarter 2022 to 4th quarter 2024, by region (in 1,000s) [Graph], Viaplay Group, February 20, 2025. [Online]. Available: https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/
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