Great Britain: internet retail sales share by sector 2025| Statista

In Great Britain, internet sales accounted for 26.8 percent of all retailing sales, as data from March 2025 showed. In February 2021, the share of online sales as a proportion of total retail reached its peak at 37.5 percent.

Share of internet retail sales in Great Britain from January 2021 to March 2025, by sector

Characteristic	All retailing	Predominantly food stores	Department stores	Textiles clothing and footwear stores	Household goods stores
Mar '25	26.8%	9.4%	24.3%	27.4%	22.7%
Feb '25	26.4%	9.3%	24.2%	27%	23.4%
Jan '25	25.8%	9%	23.6%	27.1%	23.6%
Dec '24	26.8%	9.3%	24.4%	28.5%	26.1%
Nov '24	26.7%	9.1%	24.7%	28%	24.6%
Oct '24	27.7%	9.4%	23.9%	28.9%	26.4%
Sep '24	27.9%	9.4%	24.6%	29%	26.4%
Aug '24	27.3%	9%	24.4%	28.1%	25.6%
Jul '24	28%	9%	24.2%	26.9%	25.1%
Jun '24	27.6%	9.1%	23%	27.3%	25.6%
May '24	27.8%	9.2%	24.1%	28.9%	24.8%
Apr '24	26.8%	9%	23.7%	28.6%	25.1%
Mar '24	26.4%	9.1%	22.4%	26.3%	25.3%
Feb '24	26.4%	8.9%	22.4%	26.1%	25.2%
Jan '24	26.2%	8.8%	22.8%	26.8%	25.4%
Dec '23	27.4%	9.3%	23%	26.5%	26.4%
Nov '23	27.1%	9.3%	22.2%	26.9%	27.4%
Oct '23	26.7%	9%	22.7%	27.1%	28%
Sep '23	26.8%	9.2%	22.1%	27.4%	28.1%
Aug '23	27%	9.2%	21.6%	28%	27.9%
Jul '23	27.3%	9.1%	20.6%	28.2%	27.8%
Jun '23	26.4%	8.9%	21.4%	27.8%	28%
May '23	26.7%	9.1%	21.4%	29.1%	27.1%
Apr '23	26.4%	9.2%	21.7%	27.2%	26.2%
Mar '23	26.4%	8.8%	22%	26.6%	26.8%
Feb '23	26.1%	8.9%	22.2%	25.8%	25.4%
Jan '23	26.2%	8.9%	22.8%	26.9%	23.5%
Dec '22	25.3%	9.1%	23.2%	23.9%	25.5%
Nov '22	26%	9.2%	23.4%	24.6%	22.9%
Oct '22	26.1%	9.1%	24%	24.6%	22.8%
Sep '22	26.3%	8.8%	24.1%	25.9%	22.6%
Aug '22	26.1%	8.7%	23.9%	26.1%	23.7%
Jul '22	26%	8.8%	22.8%	25.7%	25.6%
Jun '22	26.2%	9%	22.9%	25.9%	25.1%
May '22	26.8%	9.2%	22.7%	25.7%	24.5%
Apr '22	27.4%	9.4%	23%	27.1%	24.3%
Mar '22	26.4%	9.4%	23%	26.5%	22.7%
Feb '22	28.2%	9.5%	23.6%	27.7%	22.2%
Jan '22	28.8%	9.7%	23.9%	29%	22%
Dec '21	28%	9.5%	24.2%	28.9%	21.8%
Nov '21	28.4%	9.7%	24.1%	27.1%	23.5%
Oct '21	29.1%	10.1%	24.9%	28.4%	25.1%
Sep '21	29.5%	10.5%	24.8%	28.1%	25.1%
Aug '21	29.5%	10.6%	25.4%	29.4%	24.6%
Jul '21	29%	10.6%	27.1%	30%	24.9%
Jun '21	28.7%	10.5%	24.2%	30%	25.9%
May '21	29.4%	10.8%	26.5%	29.2%	26.1%
Apr '21	30.5%	10.6%	26.1%	31.8%	29.3%
Mar '21	35.6%	11.4%	35.2%	55.9%	36.7%
Feb '21	37.5%	12%	36.5%	65.4%	39.5%
Jan '21	36.2%	12.4%	34.9%	50.5%	37.9%

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Release date

April 2025

More information

Region

United Kingdom

Survey time period

January 2021 to March 2025

Supplementary notes

"All retailing" sector excludes automotive fuel.

Values have been seasonally adjusted.
This statistic is using original data from the Office for National Statistics and includes copyright material from © Crown, licensed under the Open Government License v3.0.

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