Important attributes when choosing cosmetics according to Japanese women 2025

Published by Statista Research Department, Mar 4, 2025

The effectiveness of skincare was the leading factor female consumers in Japan considered when buying cosmetics. In a survey conducted between December 2024 and January 2025, over 62 percent of respondents named products' effectiveness an important factor in skincare purchases.

Leading aspects considered in choosing skincare cosmetics according to women in Japan as of January 2025

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Release date

February 2025

Region

Japan

Survey time period

December 27 to January 1, 2025

Number of respondents

1,847 respondents

Age group

20 years and older

Special properties

up to three answers were allowed

Method of interview

Online survey

Supplementary notes

Original survey question: "When buying daily products and cosmetics, what do you pay attention to? Please name up to three applicable answers. - Skincare."

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