Monthly online retail revenue Australia 2019-2024
In December 2024, the monthly online retail revenue generated in Australia amounted to just over 4.4 billion Australian dollars. This surpassed the previous peak of around 4.37 billion Australian dollars in online retail revenue recorded in September 2021.
Online retailing in Australia
To draw customers back into physical stores after the COVID-19 pandemic, Australian retailers are placing a strong emphasis on creating seamless shopping experiences that combine online and in-store channels. Nevertheless, online shopping remains a crucial element of the retail sector in Australia. In February 2025, Australia's online retail spending increased for both domestic and international merchants across all categories when compared to the previous year. Several Australian households made weekly online purchases, indicating the rising reliance on e-commerce in daily life. According to around 68 percent of Australian participants in a 2024 survey, convenience was the primary reason for their online purchases.
Australia’s leading e-commerce platforms
The e-commerce market in Australia is shaped by both global giants and well-known local companies that cater to a wide variety of customer needs. In the year preceding July 2024, a survey revealed that Australian customers' preferred online retailer or marketplace was the U.S.-based marketplace Amazon, from which around 54 percent of participants had made purchases. Australian retailers Kmart and Woolworths came in joint third after eBay, drawing in 40 percent of online buyers, respectively. Chinese online platform Temu has also seen a rise in popularity in recent years due to its heavily discounted products, with the Temu shopping app being Australia's most downloaded online marketplace app in 2024.
