Propelled by the rising influencer marketing and online video consumption, China's multi-channel networks (MCNs) market has witnessed a rapid expansion in recent few years. 2019 was the year when the industry experienced a boom. In 2023, the number of MCNs amounted to 25,400, a 27 percent increase compared to 2019.
Number of multi-channel networks (MCNs) in China from 2015 to 2023
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.
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TopKlout. (April 10, 2024). Number of multi-channel networks (MCNs) in China from 2015 to 2023 [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1187287/china-multi-channel-network-number/
TopKlout. "Number of multi-channel networks (MCNs) in China from 2015 to 2023." Chart. April 10, 2024. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1187287/china-multi-channel-network-number/
TopKlout. (2024). Number of multi-channel networks (MCNs) in China from 2015 to 2023. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1187287/china-multi-channel-network-number/
TopKlout. "Number of Multi-channel Networks (Mcns) in China from 2015 to 2023." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1187287/china-multi-channel-network-number/
TopKlout, Number of multi-channel networks (MCNs) in China from 2015 to 2023 Statista, https://www.statista.com/statistics/1187287/china-multi-channel-network-number/ (last visited May 04, 2025)
Number of multi-channel networks (MCNs) in China from 2015 to 2023 [Graph], TopKlout, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1187287/china-multi-channel-network-number/
