Shopping intentions during Black Friday in Italy 2024, by product category

Published by
Kasia Davies,
Jan 14, 2025

In 2024, 37 percent of Italian consumers willing to shop during Black Friday stated they would buy fashion items. The most popular category of products was consumer electronics and household appliances, preferred by 54 percent of the surveyed consumers.

Most popular product categories for Black Friday purchases among consumers in Italy in 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2024

Region

Italy

Survey time period

October 7 to 14, 2024

Number of respondents

2,007 respondents

Age group

18-64 years

Special properties

consumers in Italy who bought online at least once in the previous 6 months

Supplementary notes

The source asked respondents which were their most sough-after product categories for Black Friday purchases.

Some figures were rounded.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Black Friday in Italy "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Black Friday in Italy

Black Friday shopping in Europe

8

Black Friday shopping in Italy

7

Spending plans

5

Shopping channels

3

Further related statistics

20

Further Content: You might find this interesting as well

Statistics

Topics

Black Friday in the NetherlandsChristmas shopping in the NetherlandsHoliday season in CanadaE-commerce in the NetherlandsBlack Friday in the UK
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.