Wayfair global ad spend 2012-2024

Published by Statista Research Department, May 20, 2025

In 2024, Wayfair's global advertising spending reached approximately **** billion U.S. dollars. This constitutes an increase compared to the previous year's reported ad spend figure of some *** billion dollars.

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Wayfair's advertising expenditure worldwide from 2012 to 2024 (in billion U.S. dollars)

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Release date

March 2025

Region

Worldwide

Survey time period

2012 to 2024

Supplementary notes

Figures preceding 2023 were retrieved from earlier publications. 
Figures were rounded.

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Topics

WayfairE-commerce in the United StatesE-commerce in CanadaFurniture e-commerce in the United StatesBig ticket e-commerce
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