Online Christmas shopping intention in France 2021, by category and order type

Published by Daniela Coppola, Apr 17, 2025
According to a survey conducted at the end of 2021, 43 percent of Christmas shoppers in France planned to buy cultural products such as books or music online. Most of these would resort to having their order delivered to their home. Among the categories included in the study, games and toys would follow, with 24 percent of French consumers making Christmas purchases online in this category via delivery and another 11 percent picking it up via Click-and-Collect.

Share of consumers planning to order their Christmas shopping online via Click-and-Collect and home delivery services in selected categories in France in 2021

CharacteristicHome deliveryClick-and-Collect
Cultural products (books, music...) 31% 12%
Toys and games 24% 11%
High-tech and household electronics 20% 8%
Beauty products 17% 9%
Textile products and fashion 15% 7%
Household items (furniture, decoration...) 12% 8%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Share of respondents31%31%24%24%20%20%17%17%15%15%12%12%12%12%11%11%8%8%9%9%7%7%8%8%Home deliveryClick-and-CollectCultural products (books, music...)Toys and gamesHigh-tech and household electronicsBeauty productsTextile products and fashionHousehold items (furniture, decoration...)
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%47.5%

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Release date

November 2021

Region

France

Survey time period

October 27 and 28, 2021

Number of respondents

1,017 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "Comment pensez-vous effectuer vos achats de cadeaux de Noël ?" ("How do you plan to buy your Christmas gifts?")

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