Annual growth rate of live commerce's GMV China 2018-2024

Published by
Yihan Ma
,
Jun 17, 2025

In 2024, the gross merchandise volume of e-commerce live-streaming in China grew by

****
percent compared to the previous year. In that year, the live commerce market in China reached around
****
trillion yuan.

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Year-on-year growth rate of livestreaming e-commerce's gross merchandise value in China from 2018 to 2024

CharacteristicYear-on-year growth rate
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Statistic: Year-on-year growth rate of livestreaming e-commerce's gross merchandise value in China from 2018 to 2024

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Release date

June 2025

Region

China

Survey time period

2018 to 2024

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Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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