In 2020, the total investment amount in China’s livestreaming shopping industry reached **** billion yuan. Furthermore, the value of investments amounted to about *** million in the first five months in 2021. Livestreaming e-commerce became increasingly popular in recent years, generating an annual GMV of nearly half a trillion yuan.
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Forward Intelligence (Qianzhan). (June 15, 2021). Total value of investment and financing events related to livestreaming e-commerce companies in China from 2015 to May 2021 (in million yuan) [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/1192097/china-investment-amount-in-livestreaming-ecommerce-field/
Forward Intelligence (Qianzhan). "Total value of investment and financing events related to livestreaming e-commerce companies in China from 2015 to May 2021 (in million yuan)." Chart. June 15, 2021. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/1192097/china-investment-amount-in-livestreaming-ecommerce-field/
Forward Intelligence (Qianzhan). (2021). Total value of investment and financing events related to livestreaming e-commerce companies in China from 2015 to May 2021 (in million yuan). Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/1192097/china-investment-amount-in-livestreaming-ecommerce-field/
Forward Intelligence (Qianzhan). "Total Value of Investment and Financing Events Related to Livestreaming E-commerce Companies in China from 2015 to May 2021 (in Million Yuan)." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1192097/china-investment-amount-in-livestreaming-ecommerce-field/
Forward Intelligence (Qianzhan), Total value of investment and financing events related to livestreaming e-commerce companies in China from 2015 to May 2021 (in million yuan) Statista, https://www.statista.com/statistics/1192097/china-investment-amount-in-livestreaming-ecommerce-field/ (last visited July 20, 2025)
Total value of investment and financing events related to livestreaming e-commerce companies in China from 2015 to May 2021 (in million yuan) [Graph], Forward Intelligence (Qianzhan), June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1192097/china-investment-amount-in-livestreaming-ecommerce-field/