Outdoor and sports toys were the top-selling category within the toy market in Canada in 2019, with a market share of almost 16 percent. Dolls ranked in second place, with a market share of 14.5 percent.
Leading toy categories in Canada in 2019, by market share
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NPD Group. (June 1, 2020). Leading toy categories in Canada in 2019, by market share [Graph]. In Statista. Retrieved June 08, 2025, from https://www.statista.com/statistics/1192790/toy-market-share-by-category-canada/
NPD Group. "Leading toy categories in Canada in 2019, by market share." Chart. June 1, 2020. Statista. Accessed June 08, 2025. https://www.statista.com/statistics/1192790/toy-market-share-by-category-canada/
NPD Group. (2020). Leading toy categories in Canada in 2019, by market share. Statista. Statista Inc.. Accessed: June 08, 2025. https://www.statista.com/statistics/1192790/toy-market-share-by-category-canada/
NPD Group. "Leading Toy Categories in Canada in 2019, by Market Share." Statista, Statista Inc., 1 Jun 2020, https://www.statista.com/statistics/1192790/toy-market-share-by-category-canada/
NPD Group, Leading toy categories in Canada in 2019, by market share Statista, https://www.statista.com/statistics/1192790/toy-market-share-by-category-canada/ (last visited June 08, 2025)
Leading toy categories in Canada in 2019, by market share [Graph], NPD Group, June 1, 2020. [Online]. Available: https://www.statista.com/statistics/1192790/toy-market-share-by-category-canada/