Brazil: apps in which smartphone users spent the most time 2024

Published by
Tiago Bianchi,
Jan 23, 2025

A March 2024 survey found that approximately 35 percent of responding Brazilian mobile phone users stated that Instagram was the app they used the longest daily. WhatsApp and YouTube followed, with around 28 and 7 percent of respondents saying it was their most used app. Despite its popularity in the country and throughout Latin America, only 4 percent of the respondents claimed that TikTok was the app they used the longest time per day.

Apps in which smartphone users in Brazil spend the most time per day as of March 2024

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Release date

April 2024

Region

Brazil

Survey time period

March 13 to 22, 2024

Number of respondents

2,033 respondents

Age group

16 years and older

Special properties

internet users with smartphones

Method of interview

Online survey

Supplementary notes

Only apps used by more than 2 percent of respondents were listed.

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Overview

6

Benchmark

6

Audiences

8

Usage

7

WhatsApp

6

Telegram

6

Facebook Messenger

7

Other messengers

7

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