Fresh food e-commerce penetration rate China 2014-2024

Published by
Yihan Ma,
Apr 25, 2025

In 2024, the penetration rate of fresh food e-commerce in China reached about 14.9 percent, increasing by 19.2 percent compared to the previous year. Fresh food is one of the rapidly developing e-commerce sectors in China. The gross merchandise volume (GMV) of China's fresh food e-commerce market has increased from merely 29 billion to 736.8 billion yuan in the past decade.

Penetration rate of fresh food e-commerce in China from 2014 to 2024

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Release date

April 2025

Region

China

Survey time period

2014 to 2024

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