Among the most well-known sports and outdoor activity item brands in France in 2020, Nike, Adidas and Le Coq Sportif were the three leaders, with 81, 81 and 75 percent mentions, respectively. The last two positions in the ranking were occupied by Oxbow and Fila, brands that were mentioned by more than half of the respondents in the survey sample.
Which brands of outdoor sports/activity products are you familiar with?
The question was phrased by the source as follows: "Quelle(s) marque(s) d'articles de sports/activités en plein air connaissez-vous, ne serait-ce que de nom ?"
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Eloïse Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
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YouGov. (July 22, 2020). Which brands of outdoor sports/activity products are you familiar with? [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/1195966/awareness-of-sporting-goods-brands-among-french-people/
YouGov. "Which brands of outdoor sports/activity products are you familiar with?." Chart. July 22, 2020. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/1195966/awareness-of-sporting-goods-brands-among-french-people/
YouGov. (2020). Which brands of outdoor sports/activity products are you familiar with?. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/1195966/awareness-of-sporting-goods-brands-among-french-people/
YouGov. "Which Brands of Outdoor Sports/Activity Products Are You Familiar With?." Statista, Statista Inc., 22 Jul 2020, https://www.statista.com/statistics/1195966/awareness-of-sporting-goods-brands-among-french-people/
YouGov, Which brands of outdoor sports/activity products are you familiar with? Statista, https://www.statista.com/statistics/1195966/awareness-of-sporting-goods-brands-among-french-people/ (last visited April 22, 2025)
Which brands of outdoor sports/activity products are you familiar with? [Graph], YouGov, July 22, 2020. [Online]. Available: https://www.statista.com/statistics/1195966/awareness-of-sporting-goods-brands-among-french-people/
