As of May 2021, most organizations in the United States used customer insight to inform product and service business improvement. On the other hand, only *** percent of the respondents declared that customer insight is not used in their organization.
This question was phrased by the source as follows: "To what extent do you agree with each of the following statements for your organization? ... Customer insight is used to inform product and service business improvement."
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NTT. (September 22, 2021). Share of organizations using customer insight to inform product ad service business improvement in the United States in 2021 [Graph]. In Statista. Retrieved July 11, 2025, from https://www.statista.com/statistics/1196889/customer-insight-use-for-product-and-service-improvement-in-the-us/
NTT. "Share of organizations using customer insight to inform product ad service business improvement in the United States in 2021." Chart. September 22, 2021. Statista. Accessed July 11, 2025. https://www.statista.com/statistics/1196889/customer-insight-use-for-product-and-service-improvement-in-the-us/
NTT. (2021). Share of organizations using customer insight to inform product ad service business improvement in the United States in 2021. Statista. Statista Inc.. Accessed: July 11, 2025. https://www.statista.com/statistics/1196889/customer-insight-use-for-product-and-service-improvement-in-the-us/
NTT. "Share of Organizations Using Customer Insight to Inform Product Ad Service Business Improvement in The United States in 2021." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1196889/customer-insight-use-for-product-and-service-improvement-in-the-us/
NTT, Share of organizations using customer insight to inform product ad service business improvement in the United States in 2021 Statista, https://www.statista.com/statistics/1196889/customer-insight-use-for-product-and-service-improvement-in-the-us/ (last visited July 11, 2025)
Share of organizations using customer insight to inform product ad service business improvement in the United States in 2021 [Graph], NTT, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1196889/customer-insight-use-for-product-and-service-improvement-in-the-us/
