Awareness of foods with function claims in Japan 2024

Published by Statista Research Department, Mar 7, 2025

According to a survey conducted in Japan in March 2023, around 66 percent of respondents had heard about foods with function claims but did not know what the products were.
Foods with function claims in Japan are a category of health foods introduced in 2015. Products can be labeled with scientifically verified function claims, which do not need to be pre-approved by the government.

Awareness of foods with function claims in Japan as of March 2024

CharacteristicShare of respondents
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Showing entries 1 to 3 (3 entries in total)
Statistic: Awareness of foods with function claims in Japan as of March 2024

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Release date

August 2024

Region

Japan

Survey time period

March 1 to 10, 2024

Number of respondents

10,000 respondents

Age group

15 years and older

Special properties

survey among Japanese nationals

Method of interview

Online survey

Supplementary notes

Original question: "Foods with health claims include the three categories 'foods with nutrient function claims', 'foods for specified health uses' (tokuho), and foods with function claims'.
Do you know about these products? (Foods with function claims)"

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