Consumer ratio of health foods with function claims in Japan 2024
Almost ** percent of consumers in Japan stated that they were consuming foods with function claims, as revealed in a survey conducted in March 2024. However, the largest share, almost ** percent, declared that they were not interested in trying out functional foods.
Foods with function claims in Japan refer to a category of health foods introduced in 2015. Products can be labeled with scientifically verified function claims, which do not need to be pre-approved by the government.
