Consumer ratio of health foods with function claims in Japan 2024
Almost 16 percent of consumers in Japan stated that they were consuming foods with function claims, as revealed in a survey conducted in March 2024. However, the largest share, almost 43 percent, declared that they were not interested in trying out functional foods.
Foods with function claims in Japan refer to a category of health foods introduced in 2015. Products can be labeled with scientifically verified function claims, which do not need to be pre-approved by the government.
