B2B digital ad spend growth in the U.S. 2022-2026

Published by Statista Research Department, Dec 3, 2024

Business-to-business (B2B) digital advertising spending in the United States was projected to increase by 14.9 percent in 2024, following a 9.3 percent growth in 2021. B2B digital ad expenditure in the U.S. was estimated to reach 18.3 billion U.S. dollars in 2024.

Change in business-to-business (B2B) digital advertising spending in the United States from 2022 to 2026

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Release date

October 2024

Region

United States

Survey time period

2022 and 2023

Supplementary notes

* Forecast.

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