Market size of online fashion retail in Japan 2014-2023

Published by Statista Research Department, Jun 4, 2025

In 2023, the apparel e-commerce market in Japan was valued at over *** trillion Japanese yen. The market size grew steadily since 2014, with major apparel manufacturers adding online stores to their distribution strategies.

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Apparel e-commerce market size in Japan from 2014 to 2023 (in trillion Japanese yen)

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Release date

September 2024

Region

Japan

Survey time period

2014 to 2023

Special properties

market size based on transaction value

Supplementary notes

Figures prior to 2022 come from previous reports.
100 Japanese yen equal 0.68 U.S. dollars or 0.62 euros as of September 2024.
Values have been rounded. 

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Statistics on " Fashion industry in Japan "

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Other statistics that may interest you Fashion industry in Japan

Overview

5

Apparel

6

Footwear

5

Sportswear

4

Accessories

4

Retail channels

4

Major companies

6

Shopping behavior

5

Sustainable fashion

4

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Topics

Fashion industry in JapanBeauty industry in JapanE-commerce in JapanFMCG market in JapanShopping behavior in Japan
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