The most valuable retail brand in China in 2024 was Pinduoduo, which held a market value of almost 205 billion yuan. Tmall, which was once a competitor, has now fallen behind. That year, it recorded a 76.5 billion yuan brand value that year.
Leading retail and e-commerce brands based on brand value in China in 2024
(in billion yuan)
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Hurun Research Institute. (April 16, 2025). Leading retail and e-commerce brands based on brand value in China in 2024 (in billion yuan) [Graph]. In Statista. Retrieved June 08, 2025, from https://www.statista.com/statistics/1198898/china-most-valuable-retail-and-online-retail-brands/
Hurun Research Institute. "Leading retail and e-commerce brands based on brand value in China in 2024 (in billion yuan)." Chart. April 16, 2025. Statista. Accessed June 08, 2025. https://www.statista.com/statistics/1198898/china-most-valuable-retail-and-online-retail-brands/
Hurun Research Institute. (2025). Leading retail and e-commerce brands based on brand value in China in 2024 (in billion yuan). Statista. Statista Inc.. Accessed: June 08, 2025. https://www.statista.com/statistics/1198898/china-most-valuable-retail-and-online-retail-brands/
Hurun Research Institute. "Leading Retail and E-commerce Brands Based on Brand Value in China in 2024 (in Billion Yuan)." Statista, Statista Inc., 16 Apr 2025, https://www.statista.com/statistics/1198898/china-most-valuable-retail-and-online-retail-brands/
Hurun Research Institute, Leading retail and e-commerce brands based on brand value in China in 2024 (in billion yuan) Statista, https://www.statista.com/statistics/1198898/china-most-valuable-retail-and-online-retail-brands/ (last visited June 08, 2025)
Leading retail and e-commerce brands based on brand value in China in 2024 (in billion yuan) [Graph], Hurun Research Institute, April 16, 2025. [Online]. Available: https://www.statista.com/statistics/1198898/china-most-valuable-retail-and-online-retail-brands/
