Popular sanitary pad brands in China 2020

Published by
Wenyi Zhang,
Jul 9, 2025
According to a Chinese consumer survey on sanitary pads in 2020, Unicharm's Sofy was the most popular menstrual pad brand, with almost ** percent of female respondents saying that they had bought its sanitary napkins. Air permeability, absorbency and leak proof were the leading criteria in choosing a sanitary napkin brand among the Chinese female consumers.
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Popular sanitary napkin brands among female respondents in China in 2020

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Release date

January 2021

Region

China

Survey time period

2020

Number of respondents

1,008 females

Age group

11 to 55 years

Method of interview

Online survey

Supplementary notes

Original survey question:
Have you ever purchased any sanitary napkin products from the following brands? (Multiple answers are possible.)

Residents from all five tier cities were covered with 67 percent from first tier and new first tier cities

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