As of October 2020, more than 55 percent of Pop Mart's WeChat Mini Program users in China were female. Pop Mart is a global leading pop toy manufacturer, which sells collectible figures. The pop toy industry in China was estimated to reach 76 billion yuan in 2024.
Distribution of Pop Mart's WeChat Mini Program users in China as of October 2020, by gender
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QuestMobile. (January 12, 2021). Distribution of Pop Mart's WeChat Mini Program users in China as of October 2020, by gender [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1199390/china-gender-breakdown-of-popmart-s-wechat-mini-program-users/
QuestMobile. "Distribution of Pop Mart's WeChat Mini Program users in China as of October 2020, by gender." Chart. January 12, 2021. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1199390/china-gender-breakdown-of-popmart-s-wechat-mini-program-users/
QuestMobile. (2021). Distribution of Pop Mart's WeChat Mini Program users in China as of October 2020, by gender. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1199390/china-gender-breakdown-of-popmart-s-wechat-mini-program-users/
QuestMobile. "Distribution of Pop Mart's Wechat Mini Program Users in China as of October 2020, by Gender." Statista, Statista Inc., 12 Jan 2021, https://www.statista.com/statistics/1199390/china-gender-breakdown-of-popmart-s-wechat-mini-program-users/
QuestMobile, Distribution of Pop Mart's WeChat Mini Program users in China as of October 2020, by gender Statista, https://www.statista.com/statistics/1199390/china-gender-breakdown-of-popmart-s-wechat-mini-program-users/ (last visited May 03, 2025)
Distribution of Pop Mart's WeChat Mini Program users in China as of October 2020, by gender [Graph], QuestMobile, January 12, 2021. [Online]. Available: https://www.statista.com/statistics/1199390/china-gender-breakdown-of-popmart-s-wechat-mini-program-users/
