Most complaints about digital ads filed to the Advertising Standards Authority (ASA) in 2024 regarded adverts appearing on the advertiser's own website, social media account or app. Second-largest category were influencer ads (website, social media or app). In general, online ads attracted most complaints, followed by ads in TV and in emails. The ASA is the advertising regulator in the United Kingdom (UK).
Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2024, by ad location
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Advertising Standards Authority (UK). (April 29, 2025). Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2024, by ad location [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). "Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2024, by ad location." Chart. April 29, 2025. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). (2025). Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2024, by ad location. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). "Number of Complaints about Digital Advertising and Resulting Cases Taken up by The Advertising Standards Authority (Asa) in The United Kingdom (Uk) in 2024, by Ad Location." Statista, Statista Inc., 29 Apr 2025, https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK), Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2024, by ad location Statista, https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/ (last visited June 06, 2025)
Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2024, by ad location [Graph], Advertising Standards Authority (UK), April 29, 2025. [Online]. Available: https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
