Share of French people consuming private label organic products 2020, by work status

A private label is a commercial brand for a product whose characteristics have been defined by the company or group of companies that retail the product and that owns the brand under which it is sold. As the organic sector is facing an increasing demand from French consumers, retailers have been developing their organic private labels. It seems to be to their advantage, since, from a consumption perspective, it appears that in 2020, more than 70 percent of working people and students consumed this type of products. Among the unemployed, on the other hand, just over half were consuming them.