Share of online shoppers in Romania 2024, by region

Published by Statista Research Department, Jun 19, 2025

The largest share of people who shopped online in Romania was located in the country's North West and Central regions. However, those in the capital Bucharest and the surrounding county of Ilfov had the highest share overall, with **** percent of households surveyed in 2024 stating they had purchased products over the internet in the past three months.

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Share of Romanians who shopped online over the last three months in 2024, by region

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Release date

2024

Region

Romania

Survey time period

8th to 29th June, 2024

Number of respondents

10,188 respondents

Age group

16-74 years

Special properties

Households

Method of interview

Face-to-face interview

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Overview

8

Online sellers

8

E-commerce users

7

Online shopping behavior

8

Delivery and e-commerce companies

8

Second-hand platforms

4

Black Friday

8

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E-commerce in RomaniaE-Commerce in ChinaE-commerce in IndiaE-commerce in the United Kingdom (UK)E-commerce in the United States
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