Distribution of online shoppers in Romania 2024, by product category

Published by Statista Research Department, Mar 20, 2025

Clothes and footwear were the most popular products purchased online in Romania in 2024. According to the survey, almost four out of five households had bought clothes, footwear, or accessories via the internet in the previous three months. Food and restaurant delivery services and cosmetic products were also ordered by over a third of Romanian households.

Share of people that purchased goods over the internet in the last three months in Romania in 2024, by product category

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Source

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Release date

December 2024

Region

Romania

Survey time period

08 - 29 May, 2024

Number of respondents

10,188 respondents

Age group

16-74 years

Special properties

households

Method of interview

CAPI interview, questionnaire

Supplementary notes

Multiple answers were possible.

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