Monthly downloads of Tinder 2020-2024, by region
Tinder's global popularity continues to surge, with the dating app recording over 8.2 million downloads in November 2024. This impressive figure underscores Tinder's dominance in the online dating market, particularly in North and Latin America. The app's reach peaked in August 2024 with more than nine million installations worldwide, demonstrating its sustained appeal among users seeking romantic connections.
User preferences and trends
As Tinder's user base grows, interesting trends emerge in profile content and communication. In 2024, gaming emerged as the fastest-growing interest on Tinder profiles, followed by spa, playlists, and music-related topics. The platform also saw shifts in emoji usage, with the pink or red ribbon emoji gaining popularity. These evolving preferences reflect changing user interests and communication styles within the app.
Tinder's competition
Tinder.com averaged 105.813 million monthly visits between April 2022 and January 2024, surpassing other popular dating websites such as Badoo and Bumble. As the online dating market in the United States grows, with over 60 million users estimated in 2024, Tinder remains at the forefront of connecting people for both long-term relationships and casual dating.
