According to a survey by Rakuten Insight on the usage of online travel agencies in Indonesia conducted in June 2023, around 80 percent of the respondents stated ticket purchase was their main reason for using an online travel agent, either to buy flight, train or bus tickets. In the case of transportation tickets, most providers offer their services on online travel agents.
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Leading purposes for using online travel agencies in Indonesia as of June 2023
The survey question was: "What did you use an online travel agency for? (choose all answers that apply)."
Figures may not equal 100 percent due to rounding.
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Rakuten Insight. (August 2, 2023). Leading purposes for using online travel agencies in Indonesia as of June 2023 [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1200583/indonesia-reasons-for-using-online-travel-agencies/
Rakuten Insight. "Leading purposes for using online travel agencies in Indonesia as of June 2023." Chart. August 2, 2023. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1200583/indonesia-reasons-for-using-online-travel-agencies/
Rakuten Insight. (2023). Leading purposes for using online travel agencies in Indonesia as of June 2023. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1200583/indonesia-reasons-for-using-online-travel-agencies/
Rakuten Insight. "Leading Purposes for Using Online Travel Agencies in Indonesia as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1200583/indonesia-reasons-for-using-online-travel-agencies/
Rakuten Insight, Leading purposes for using online travel agencies in Indonesia as of June 2023 Statista, https://www.statista.com/statistics/1200583/indonesia-reasons-for-using-online-travel-agencies/ (last visited June 29, 2025)
Leading purposes for using online travel agencies in Indonesia as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1200583/indonesia-reasons-for-using-online-travel-agencies/