Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by Rakuten Insight in May 2023, about ** percent of female respondents had followed at least one influencer on social media, a bit higher than their male counterparts. The survey also found that Chinese female consumers were more prompted to purchase the products endorsed by the influencer than male consumers.
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Rakuten Insight. (June 15, 2023). Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight. "Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender." Chart. June 15, 2023. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight. (2023). Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight. "Share of Chinese Respondents following at Least One Influencer on Social Media as of May 2023, by Gender." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight, Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender Statista, https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/ (last visited July 15, 2025)
Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/
