According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 79 percent of respondents in Vietnam stated that they had purchased an item because it was endorsed by an influencer. Meanwhile, 20 percent of them had not purchased such an item.
Advertisement
Advertisement
Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023 [Graph]. In Statista. Retrieved June 23, 2025, from https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight. "Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023." Chart. June 12, 2023. Statista. Accessed June 23, 2025. https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight. (2023). Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023. Statista. Statista Inc.. Accessed: June 23, 2025. https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight. "Share of People Who Have Purchased An Item Because It Was Endorsed by An Influencer in Vietnam as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight, Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023 Statista, https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/ (last visited June 23, 2025)
Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
