According to a survey conducted by Rakuten Insight in South Korea in 2023, around 61.8 percent of female and 57 percent of male respondents who have purchased an item or product endorsed by an influencer stated that they were convinced by the promotion from the influencer. Nearly 12 percent of male respondents reported liking and trusting the influencer so much that they were willing to buy any product endorsed by them.
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Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1201228/south-korea-reasons-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight. "Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1201228/south-korea-reasons-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight. (2023). Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1201228/south-korea-reasons-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight. "Reasons for Purchasing a Product Endorsed by An Influencer in South Korea as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201228/south-korea-reasons-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight, Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender Statista, https://www.statista.com/statistics/1201228/south-korea-reasons-buying-product-with-influencer-endorsement-by-gender/ (last visited June 20, 2025)
Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201228/south-korea-reasons-buying-product-with-influencer-endorsement-by-gender/
