Share of Polish gamers who buy gamer-advertised products 2020. by gamer type

Published by Małgorzata Puzio, Dec 2, 2022
In 2020, hard video game players were more likely to be engaged with brands and products advertised by their idol gamers. Every fourth committed Polish gamer stated that they had purchased such a product at some point in their life.

Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?*

CharacteristicHardCasual
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Showing entries 1 to 2 (2 entries in total)
Statistic: Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?*

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Sources

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Release date

October 2020

Region

Poland

Survey time period

June to August 2020

Number of respondents

1,488**

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The question was phrased by the source as follows: "Czy zdarzyło Ci się rozważać/ kupić produkt marki, którą reklamował gamer, którego obserwujesz?"

** General population (n=1,134)
Committed game players (n=322)
Anonymous company marketers (n=32)

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