According to a survey on social media influencers conducted by Rakuten Insight in May 2023, the leading type of influencers whose endorsed products were purchased by consumers in Vietnam was an actor or reality TV star among both genders, with ** percent of female and ** percent of male respondents saying so. Singer or musician influencers ranked second among the list, as stated by ** percent of female respondents and ** percent of male respondents.
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Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Vietnam as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender Statista, https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/ (last visited July 13, 2025)
Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/
