Willingness to buy influencer collaboration products Malaysia 2023

Published by
Amanda Siddharta,
Jun 30, 2025
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 76 percent of Malaysian respondents stated that they would purchase a product from an influencer collaboration. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
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Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023

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Release date

June 2023

Region

Malaysia

Survey time period

May 11 to 31, 2023

Number of respondents

9,422 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Would you purchase a product that is a collaboration between a brand and an influencer?"

Figures have been rounded

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