According to a survey on social media influencers conducted by Rakuten Insight in May 2023, ** percent of females and ** percent of male respondents from the Philippines stated that they followed at least *** influencer on social media. By comparison, less than **** percent of respondents from both genders said that they do not know what/who an influencer is.
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in the Philippines as of May 2023, by gender [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1202183/philippines-share-of-people-following-influencers-by-gender/
Rakuten Insight. "Share of people who followed influencers on social media in the Philippines as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1202183/philippines-share-of-people-following-influencers-by-gender/
Rakuten Insight. (2023). Share of people who followed influencers on social media in the Philippines as of May 2023, by gender. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1202183/philippines-share-of-people-following-influencers-by-gender/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in The Philippines as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202183/philippines-share-of-people-following-influencers-by-gender/
Rakuten Insight, Share of people who followed influencers on social media in the Philippines as of May 2023, by gender Statista, https://www.statista.com/statistics/1202183/philippines-share-of-people-following-influencers-by-gender/ (last visited July 12, 2025)
Share of people who followed influencers on social media in the Philippines as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202183/philippines-share-of-people-following-influencers-by-gender/
