During a 2020 survey carried out among marketers from Germany, United Kingdom and the United States, 58 percent of respondents said they were planning to use YouTube in their influencer marketing campaigns in 2021. TikTok was named by 35 percent of responding marketers, whereas the streaming platform Twitch by 20 percent.
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Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020
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Business of Apps. (January 28, 2021). Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020 [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1202523/influencer-marketing-platforms/
Business of Apps. "Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020." Chart. January 28, 2021. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1202523/influencer-marketing-platforms/
Business of Apps. (2021). Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1202523/influencer-marketing-platforms/
Business of Apps. "Share of Marketers Planning to Use Selected Media for Influencer Marketing in Germany, The United Kingdom, and The United States in 2020." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1202523/influencer-marketing-platforms/
Business of Apps, Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020 Statista, https://www.statista.com/statistics/1202523/influencer-marketing-platforms/ (last visited July 07, 2025)
Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020 [Graph], Business of Apps, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1202523/influencer-marketing-platforms/
