In 2022, the spending on identity solutions for marketing and advertising in the United States was expected to amount to *** billion U.S. dollars. The value is forecast to increase to **** billion in 2023.
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Insider Intelligence (@ChartoftheDay_). (April 7, 2023). Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1202661/identity-solutions-usa/
Insider Intelligence (@ChartoftheDay_). "Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars)." Chart. April 7, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1202661/identity-solutions-usa/
Insider Intelligence (@ChartoftheDay_). (2023). Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1202661/identity-solutions-usa/
Insider Intelligence (@ChartoftheDay_). "Spending on Identity Solutions for Marketing and Advertising in The United States from 2018 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Apr 2023, https://www.statista.com/statistics/1202661/identity-solutions-usa/
Insider Intelligence (@ChartoftheDay_), Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1202661/identity-solutions-usa/ (last visited July 12, 2025)
Spending on identity solutions for marketing and advertising in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph], Insider Intelligence (@ChartoftheDay_), April 7, 2023. [Online]. Available: https://www.statista.com/statistics/1202661/identity-solutions-usa/
