In the fourth quarter of 2024, the sales channel with the highest shopping occasion rate for consumer goods in Thailand was e-commerce. In that period, e-commerce's market share for FMCG sales channels in Thailand accounted for eight percent.
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Year-on-year growth rate of consumer goods' shopping occasions in Thailand in the 4th quarter of 2024, by channel
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Kantar Worldpanel. (March 21, 2025). Year-on-year growth rate of consumer goods' shopping occasions in Thailand in the 4th quarter of 2024, by channel [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1208418/thailand-change-of-visit-frequency-to-fmcg-sales-channels-by-type/
Kantar Worldpanel. "Year-on-year growth rate of consumer goods' shopping occasions in Thailand in the 4th quarter of 2024, by channel." Chart. March 21, 2025. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1208418/thailand-change-of-visit-frequency-to-fmcg-sales-channels-by-type/
Kantar Worldpanel. (2025). Year-on-year growth rate of consumer goods' shopping occasions in Thailand in the 4th quarter of 2024, by channel. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1208418/thailand-change-of-visit-frequency-to-fmcg-sales-channels-by-type/
Kantar Worldpanel. "Year-on-year Growth Rate of Consumer Goods' Shopping Occasions in Thailand in The 4th Quarter of 2024, by Channel." Statista, Statista Inc., 21 Mar 2025, https://www.statista.com/statistics/1208418/thailand-change-of-visit-frequency-to-fmcg-sales-channels-by-type/
Kantar Worldpanel, Year-on-year growth rate of consumer goods' shopping occasions in Thailand in the 4th quarter of 2024, by channel Statista, https://www.statista.com/statistics/1208418/thailand-change-of-visit-frequency-to-fmcg-sales-channels-by-type/ (last visited July 12, 2025)
Year-on-year growth rate of consumer goods' shopping occasions in Thailand in the 4th quarter of 2024, by channel [Graph], Kantar Worldpanel, March 21, 2025. [Online]. Available: https://www.statista.com/statistics/1208418/thailand-change-of-visit-frequency-to-fmcg-sales-channels-by-type/
