During a survey carried out in March 2019 among U.S. internet users, it was found that ** percent of respondents commonly encountered similar product recommendations as part of a personalized content experience. The second most common type of personalized content were products related to interest, cited by ** percent of survey participants.
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McKinsey & Company. (April 1, 2019). Most common types of content personalization encountered by internet users in the United States as of March 2019 [Graph]. In Statista. Retrieved July 17, 2025, from https://www.statista.com/statistics/1209763/common-types-content-personalization-us/
McKinsey & Company. "Most common types of content personalization encountered by internet users in the United States as of March 2019." Chart. April 1, 2019. Statista. Accessed July 17, 2025. https://www.statista.com/statistics/1209763/common-types-content-personalization-us/
McKinsey & Company. (2019). Most common types of content personalization encountered by internet users in the United States as of March 2019. Statista. Statista Inc.. Accessed: July 17, 2025. https://www.statista.com/statistics/1209763/common-types-content-personalization-us/
McKinsey & Company. "Most Common Types of Content Personalization Encountered by Internet Users in The United States as of March 2019." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1209763/common-types-content-personalization-us/
McKinsey & Company, Most common types of content personalization encountered by internet users in the United States as of March 2019 Statista, https://www.statista.com/statistics/1209763/common-types-content-personalization-us/ (last visited July 17, 2025)
Most common types of content personalization encountered by internet users in the United States as of March 2019 [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1209763/common-types-content-personalization-us/
