Automated e-commerce e-mail marketing conversion rates 2024, by content type

Published by
Christopher Ross,
Mar 31, 2025

According to global data gathered on an e-mail marketing automation platform in 2024, automated welcome emails sent by e-commerce players had a conversion rate of nearly three percent. In comparison, for automated cart abandonment emails, the rate stood at roughly two percent.

Automated e-commerce e-mail marketing conversion rates worldwide in 2024, by type of content

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Release date

March 2025

Region

Worldwide

Survey time period

2024

Special properties

based on 24 billion email messages, 230 million SMS, and 413 million web push messages sent by Omnisend

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Overview

4

Usage

7

Metrics & effectiveness

8

Marketing personalization and AI

4

Further related statistics

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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