In 2022, Nescafe brand earned 119 million consumer reach points under the FMCG sector in Thailand. This was followed by Pepsi and Coca-Cola. In that same year, around 54.3 percent of Thai households bought Nescafe products.
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Leading beverage brands in Thailand in 2022, by consumer reach points
(in millions)
According to the source, consumer reach points of each brand was calculated by multiplying three numbers:
- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.
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Kantar Worldpanel. (July 5, 2023). Leading beverage brands in Thailand in 2022, by consumer reach points (in millions) [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading beverage brands in Thailand in 2022, by consumer reach points (in millions)." Chart. July 5, 2023. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/
Kantar Worldpanel. (2023). Leading beverage brands in Thailand in 2022, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading Beverage Brands in Thailand in 2022, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/
Kantar Worldpanel, Leading beverage brands in Thailand in 2022, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/ (last visited June 28, 2025)
Leading beverage brands in Thailand in 2022, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/
