Monthly active users of leading e-book apps in China 2024

Published by
Lai Lin Thomala,
Mar 3, 2025

In November 2024, Zhangyue was the most popular mobile reading app in China with around 95.2 million monthly active users. Tencent's QQ Reader ranked second with 58 million monthly active users, followed by Migu Reader.

Number of monthly active users (MAU) of the leading e-reading apps in China in November 2024 (in millions)

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Release date

February 2025

Region

China

Survey time period

November 2024

Supplementary notes

Values have been rounded for a better understanding.

The source does not specify the publication date, The release date given here is the date of access.

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