YouTube penetration in selected countries and territories 2025

Published by Laura Ceci, Feb 18, 2025

As of February 2025, Saudi Arabia was the country with the highest YouTube penetration, at approximately 95.8 percent. Israel ranked second with a reach of 93.3 percent, followed by Singapore with a reach of 91.8 percent. The global YouTube reach in February 2025 was 39 percent.

YouTube penetration in selected countries and territories as of February 2025

CharacteristicShare of population
Saudi Arabia 95.8%
Israel 93.3%
Singapore 91.8%
Sweden 89.3%
Ireland 89%
New Zealand 88.7%
Spain 88.1%
South Korea 87.9%
Australia 87.8%
Netherlands 87.7%
Norway 87.2%
United Kingdom 87%
Canada 86.7%
Showing entries 1 to 13 (57 entries in total)
Created with Highcharts 7.2.2Share of population95.8%95.8%93.3%93.3%91.8%91.8%89.3%89.3%89%89%88.7%88.7%88.1%88.1%87.9%87.9%87.8%87.8%87.7%87.7%87.2%87.2%87%87%86.7%86.7%86.6%86.6%86.2%86.2%85.5%85.5%84.8%84.8%84.6%84.6%84.5%84.5%84.4%84.4%83.8%83.8%83.8%83.8%83.4%83.4%83.3%83.3%81.8%81.8%81.5%81.5%81.4%81.4%81.2%81.2%80.7%80.7%80.3%80.3%79%79%78.5%78.5%78.3%78.3%78.2%78.2%77.4%77.4%76.3%76.3%76.3%76.3%75.5%75.5%75.2%75.2%73.6%73.6%73.2%73.2%72.6%72.6%70.4%70.4%70.4%70.4%67.4%67.4%67.4%67.4%64.6%64.6%62.7%62.7%62.4%62.4%52.7%52.7%43.1%43.1%39%39%36.5%36.5%34.8%34.8%34.5%34.5%31.3%31.3%20.8%20.8%Saudi ArabiaIsraelSingaporeSwedenIrelandNew ZealandSpainSouth KoreaAustraliaNetherlandsNorwayUnited KingdomCanadaAustriaDenmarkHong KongFinlandTaiwanBelgiumFranceMalaysiaChileGermanyArgentinaSwitzerlandUnited StatesCzechiaPolandUnited Arab EmiratesHungaryGreeceSerbiaBrazilMexicoPortugalTurkeyItalyRomaniaCroatiaThailandMoroccoVietnamJapanBulgariaPeruColombiaPhilippinesIndonesiaEgyptSouth AfricaIndiaWorldwideGhanaPakistanBangladeshKenyaNigeria
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%

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Sources

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Release date

February 2025

Region

Worldwide

Survey time period

February 2025

Age group

18 years and older

Special properties

Number of adult users* that avertisers can reach on YouTube compared to the adult population

Supplementary notes

According to the source: "Data are not available for all locations, worldwide figure based on available locations only."

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