Preferred frequency of brands posting on social media in Spain 2024

Published by
Michele Majidi,
Apr 8, 2025

During a 2024 survey among consumers following brands on social media in Spain, 32 percent of respondents stated they believed brands should post on social media two or three times a week; 24 percent said their preferred frequency was once a week.

Preferred frequency of brands posting on social media according to followers in Spain as of March 2024

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Release date

May 2024

Region

Spain

Survey time period

March 2024

Number of respondents

25 respondents

Age group

12-74 years

Special properties

among social media users following brands on social media

Method of interview

Computer-assisted web interviews (CAWI)

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Overview

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Overview of the Spanish market

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Formats & devices

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Social media advertising

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Consumer attitudes

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