In 2021, there was no difference between the fraud/sophisticated invalid traffic rates of programmatically bought digital ads and these bought directly from publishers. Both rates stood at *** percent.
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DoubleVerify. (July 20, 2021). Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2021, by purchase method [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1221352/programmatic-ad-fraud-rate/
DoubleVerify. "Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2021, by purchase method." Chart. July 20, 2021. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1221352/programmatic-ad-fraud-rate/
DoubleVerify. (2021). Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2021, by purchase method. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1221352/programmatic-ad-fraud-rate/
DoubleVerify. "Digital Advertising Fraud/Sophisticated Invalid Traffic Rate Worldwide in 2021, by Purchase Method." Statista, Statista Inc., 20 Jul 2021, https://www.statista.com/statistics/1221352/programmatic-ad-fraud-rate/
DoubleVerify, Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2021, by purchase method Statista, https://www.statista.com/statistics/1221352/programmatic-ad-fraud-rate/ (last visited July 12, 2025)
Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2021, by purchase method [Graph], DoubleVerify, July 20, 2021. [Online]. Available: https://www.statista.com/statistics/1221352/programmatic-ad-fraud-rate/
