Number of identity solutions necessary due to cookie deprecation in the U.S. 2020

Published by
Christopher Ross,
Jul 9, 2025
During a 2020 survey carried out among markers from the United States, ** percent of respondents stated they believed multiple identity solutions would be needed as long as they were interoperable. On the other hand, ***** percent said they thought no identity solutions would be needed in the future.
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Number of identity solutions necessary due to cookie deprecation according to marketers in United States as of December 2020

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Release date

March 2021

Region

United States

Survey time period

December 2020

Number of respondents

153 respondents

Special properties

among marketers

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