In a survey of chief marketing officers at large companies in Europe, North America, and the United Kingdom (UK) conducted in February and March 2025, it was found that ** percent of paid media marketing budgets were dedicated to search advertising. A further **** percent was devoted to digital display advertising, while social media advertising accounted for **** percent of paid media marketing budgets.
Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Gartner. (June 2, 2025). Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1222784/marketing-budget-share-channel/
Gartner. "Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel." Chart. June 2, 2025. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1222784/marketing-budget-share-channel/
Gartner. (2025). Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1222784/marketing-budget-share-channel/
Gartner. "Share of Paid Media Budgets Allocated to Digital Marketing According to Cmos in Europe, North America, and The United Kingdom (Uk) as of March 2025, by Channel." Statista, Statista Inc., 2 Jun 2025, https://www.statista.com/statistics/1222784/marketing-budget-share-channel/
Gartner, Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel Statista, https://www.statista.com/statistics/1222784/marketing-budget-share-channel/ (last visited July 08, 2025)
Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel [Graph], Gartner, June 2, 2025. [Online]. Available: https://www.statista.com/statistics/1222784/marketing-budget-share-channel/
