According to a survey of internet users in the Netherlands, WhatsApp was the most popular platform for users in the country during the third quarter of 2024. Almost 84.7 percent of Dutch online users stated that they had accessed the messenger in the past month. Overall, Facebook and Instagram ranked second and third, with 65.7 percent and 63.5 percent, respectively. Additionally, only 16 percent of internet users in the Netherlands used the social media app iMessage.
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Most popular social media platforms in the Netherlands as of 3rd quarter 2024, by usage reach
Characteristic
Share of respondents
WhatsApp
84.7%
Facebook
65.7%
Instagram
63.5%
Facebook Messenger
40.8%
TikTok
38.4%
LinkedIn
36.1%
Pinterest
32.6%
Snapchat
31.9%
X (Twitter)
25.1%
Telegram
16.6%
IMessage
16%
Reddit
15.8%
Discord
11.2%
Created with Highcharts 7.2.2Share of respondentsWhatsAppFacebookInstagramFacebook MessengerTikTokLinkedInPinterestSnapchatX (Twitter)TelegramIMessageRedditDiscordSkypeThreads
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We Are Social, & DataReportal, & Meltwater. (February 25, 2025). Most popular social media platforms in the Netherlands as of 3rd quarter 2024, by usage reach [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social, und DataReportal, und Meltwater. "Most popular social media platforms in the Netherlands as of 3rd quarter 2024, by usage reach." Chart. February 25, 2025. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social, DataReportal, Meltwater. (2025). Most popular social media platforms in the Netherlands as of 3rd quarter 2024, by usage reach. Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social, and DataReportal, and Meltwater. "Most Popular Social Media Platforms in The Netherlands as of 3rd Quarter 2024, by Usage Reach." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social & DataReportal & Meltwater, Most popular social media platforms in the Netherlands as of 3rd quarter 2024, by usage reach Statista, https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/ (last visited June 28, 2025)
Most popular social media platforms in the Netherlands as of 3rd quarter 2024, by usage reach [Graph], We Are Social, & DataReportal, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
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