China: leading channels for finding maternity and infant related information 2024| Statista

According to a survey conducted in 2024 among Chinese respondents, nearly 78 percent of the respondents learned mother and kid-related information from maternal and infant platforms. Around 62 percent of respondents acquired such knowledge via short-form video platforms.

Leading channels to find maternity and infant related information in China as of August 2024

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Release date

October 2024

More information

Region

China

Survey time period

August 2024

Number of respondents

1,000 respondents

Special properties

among users of mother and child platforms

Method of interview

Online survey

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Maternity and childcare product industry in China

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