In 2019, private labels have contributed more 90 percent to large apparel and fashion retail chains' sales in India. In contrast, well- reputed multi- brand department stores' private labels have contributed marginally to overall sales. In retail chains of hypermarkets, department and grocery stores the share in sales by private labels is considerable with a share of 40 percent.
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Sales contribution of private labels for select offline retailers in India in financial year 2019
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KPMG. (February 26, 2020). Sales contribution of private labels for select offline retailers in India in financial year 2019 [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/1227605/india-sales-contribution-of-private-labels-for-select-offline-retailers/
KPMG. "Sales contribution of private labels for select offline retailers in India in financial year 2019." Chart. February 26, 2020. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/1227605/india-sales-contribution-of-private-labels-for-select-offline-retailers/
KPMG. (2020). Sales contribution of private labels for select offline retailers in India in financial year 2019. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/1227605/india-sales-contribution-of-private-labels-for-select-offline-retailers/
KPMG. "Sales Contribution of Private Labels for Select Offline Retailers in India in Financial Year 2019." Statista, Statista Inc., 26 Feb 2020, https://www.statista.com/statistics/1227605/india-sales-contribution-of-private-labels-for-select-offline-retailers/
KPMG, Sales contribution of private labels for select offline retailers in India in financial year 2019 Statista, https://www.statista.com/statistics/1227605/india-sales-contribution-of-private-labels-for-select-offline-retailers/ (last visited June 26, 2025)
Sales contribution of private labels for select offline retailers in India in financial year 2019 [Graph], KPMG, February 26, 2020. [Online]. Available: https://www.statista.com/statistics/1227605/india-sales-contribution-of-private-labels-for-select-offline-retailers/
